The Cinderella Project

Brand Creation, Logo, Icons, Illustration, Website

Awarded AIGA InShow (2013)

Launch Project

Put on by the South Carolina Bar Young Lawyers Division, The Cinderella Project is helping South Carolina girls become a princess on prom night. They collect gently used formal gowns, handbags, and accessories for girls who are financially unable to purchase these items for the prom. On the day of the “boutique,” area high school students from across the state will be able to chose from hundreds of dresses and accessories at no cost. Developing the brand, we used a bright and youthful color palette, whimsical text, and hand-drawn dress illustrations to provide a that personal touch. We very are excited to sponsor such a special project.