The Whig

Website Design & Development, Responsive

Launch Project

The Whig is an underground bar and music venue in the heart of downtown Columbia, South Carolina. It is home to the infamous 75 cents Taco Tuesdays, one heck of a burger, and happens to be right next door to our office. Self proclaimed as North America’s greatest dive bar, The Whig is a local institution and serves as a home away from home for many.

Their online presence highlights its menu and strives to accurately detail its idiosyncratic tone. As a foil to an extremely lean approach to verbal content, we leaned hard on bold photography, allowing The Whig to speak for itself, all within a mobile responsive and subtle parallax environment. Photography by Jonathan Sharpe.